Whenever someone is researching places to stay, they are likely turn to TripAdvisor to compare hotels and read reviews. If your hospitality business does not appear on TripAdvisor, or has a profile with feedback that you haven’t managed, you’re missing out on potential revenue and sending potential customers a negative message.
Why is TripAdvisor so important to your business bottom line?
Since its launch in 2000, TripAdvisor has become the world’s largest travel platform, with an average of over 463 million people across the globe visiting the website every month.
Reviews are becoming increasingly important in the hospitality industry and clearly influence people’s booking decisions. TripAdvisor is the perfect source for potential Guests to read up about other people’s experiences at your business. 96% of TripAdvisor users believe that reading reviews is important when booking hotels, and 83% of TripAdvisor users will usually read reviews prior to booking a hotel.
It is essential that your hospitality business is visible on this platform, and that reviews are properly managed so that it will be considered by potential Guests.
Why outsource your TripAdvisor Management to Pama Hospitality Services?
By outsourcing your TripAdvisor management, including review responses, to Pama Hospitality Services, you can be sure that your business will be well represented on the platform; giving you the time to focus on your property’s day-to-day operations.
In a perfect world, every review that your business will receive will be positive. Unfortunately, this is not realistic, and it is important that negative reviews are managed. Outsourcing your TripAdvisor review responses helps to eliminate the feeling of being personally attacked if and when your establishment receives a negative review. This feeling can lead to owners responding in a defensive way, which anyone viewing your profile on TripAdvisor will be able to see. The way that you address negative feedback is extremely important, as it sends a message to other potential Guests reading your reviews that you care about providing a high level of service.
Engaging a third party, like the Pama Hospitality Services team, removes this personal element, allowing for more constructive responses that will maintain your integrity as a business and help in the long run.
Pama Hospitality Services provides a superior TripAdvisor Management Service.
By allowing Pama Hospitality Solutions to take the ownership of managing your TripAdvisor profile, you are making a wise choice for your business.
Feel free to get in touch with the Pama team today for an in-depth consultation to discuss how our TripAdvisor Management Service can benefit your business.